Mickey celebrates his 90th birthday with Fermob!
Disney and Fermob join forces to celebrate Mickey Mouse’s 90th birthday.
FERMOB AND MICKEY MOUSE HAVE MORE THAN JUST A COLLECTION IN COMMON.
Disney has partnered with Fermob to design a collection to mark Mickey Mouse’s 90th birthday – a partnership that is selfevident and magical in equal measure. Self-evident because the world’s most famous mouse and the French outdoor furniture brand have two things in common – a taste for joie de vivre and a passion for colour.
ONCE UPON A TIME…
Disney wanted us to do something creative with this new product, not simply put together a collection with images of Mickey Mouse on it. We’re manufacturers with a penchant for design, so this project was right up our alley!
– BERNARD REYBIER, Fermob’s CEO
The partnership also proved to be the perfect match when it came to values and image, too. Mickey Mouse embodies joie de vivre, Fermob’s most important value.
We also share a passion for colour. We’ve all seen that famous image of Walt Disney putting crayon to paper and giving life to characters that would go on to enchant entire generations the world over. And at Fermob, we were the inventor of colour in the garden, breaking with conventional green and white furniture.
– BERNARD REYBIER
Mickey Mouse is a timeless character recognised by an incredible 98% of people around the world. He has been making his mark on hearts and minds for 90 years. That same magical world is where Fermob draws its inspiration from, creating items of furniture that aren’t just functional pieces – they serve a social purpose, forging bonds of friendship. Mickey Mouse set off to conquer the world, armed with his cheeky character and exuding joie de vivre. Fermob shares that self-same adventurous spirit and sense of fun. This incredible co-branding exercise comes as second nature for both sides. When winning partnerships happen, there is magic in the air.
TOTAL CREATIVE FREEDOM
Back in spring 2017, Fermob’s design studio had just a few months left to pitch its ideas to Disney.
The brief stipulated two requirements: don’t design products specifically aimed at children, and be economical with the brands’ respective identities. Other than that, we had total creative freedom. As a designer, that’s a really exciting prospect!
– ERIC BIBARD, Head of Fermob’s Design Studio
At that point in time, the team had an open mind, considering every item in Fermob’s product range – from furniture to accessories and lighting. But the creative concept was set in stone from the outset: to design something figurative rather than simply reproducing Mickey Mouse.
Disney’s teams were delighted with the proposals from Fermob’s design studio.
DOUBLING OVER WITH HELLO ! LAUGHTER !
The Bistro chair features Mickey Mouse’s trademark ears and short pants. And when it’s folded away, you can clearly see the slender paws from the original Mickey design.
The chair is available in a larger version for adults and an oh-so-cute mini version for little ones.
LOOKING GREAT NO MATTER WHAT
This exclusive Fermob collection includes a lamp with that, a few tweaks is unmistakably Mickey!
The dual-purpose yellow base serves as a charger and includes a command function so the product can be used as a child’s (or adult’s!) bedside table lamp. Sweet dreams guaranteed!
A MAGICAL ACCESSORY
Completing the collection is a trivet with three perfect circles, echoing the shape of the famous Mickey Mouse logo. It’s 100% metal, 100% made in France, and a great way to bring the iconic character to any table.